一、导读：

Key phrases：

1.advertising/ advertise/ advertisement   2.persuasion /persuasive/ persuade

3.channel/ change/switch channels      4.peak /at one's peak

5.boost/ boost exports/profits /boost sb's confidence

6.psychology/ psychological=mental/ psychologist

7.purchase/ make a purchase           8. memorable / memory/ in memory of / memorial

9.get across tosb / get away from /get by/get down to doing/get over /get through

10.brand /brand new                 11. ambassador /ambassadress

Key sentences：Based on-----,   sth is------

Basing --- on -----, sb is------

Not only will this make---, but also it will----

二、导学：

Step 1 Lead in

1. Where do advertisements usually appear?________________________________________

2. Have you ever purchased a product or service after seeing the advertisement promoting it?

Why or why not? ____________________________________________________________

Step 2 While reading

Read the article and then fill in the following chart.

Step 3 Key sentences

1. As media channels have grown in number and type, so have advertisements.   ( Line 8)

[归纳拓展] so +be/ 助动词/ 情态动词 + 主语， 表示前者----，后者也---

neither/ nor +be/ 助动词/ 情态动词 + 主语， 表示前者不----，后者也不---

Lucy works hard.  So ______________ my classmates.

You have been to London. So __________ Lucy.

Lucy doesn’t work hard. Neither ___________ Lily and her friends.

2. Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services.     ( Line 17)

[归纳拓展]based on ----, 分词做状语时，用doing or done 取决于____________.

eg. __________ on a true story, the film is touching.

__________ your decision on emotion rather than reason, you will regret sooner or later.

While ____________ ( compose) music at the piano, he would put one end of a pencil in his mouth and place the other end against the instrument so that----

3. You will hear a variety of slogans any time you watch TV.      ( Line 23 )

  [归纳拓展] any time 连词   类似的连词: every time / the first time / the next time (line 39)

_______________( 每一次 ) I come into the classroom, they are studying.

4. Not only will this make them feel more valued -----in, but it will also help companies target---have a positive effect on sales.      ( Line 47)

[归纳拓展]not only +句子（句子要用部分倒装）， but also +句子

Not only ____________ they work hard, but also they are diligent.

not only +主语， but also +主语， 谓语就近原则

Not only you but also he ___________( need) to work hard.

二、达标导练：（15min）  

单句语法填空 (共25题：每小题1分，共25分)

 1. She said that she                (make) much progress since she came here.

 2. Until 1960, I              (know) him for ten years; I met him for the first time in 1950.

 3. At a young age, he             (move) to Spain and now plays professionally for the FC Barcelona.

 4. The town            (found) by English settlers in 1790.

 5. Playing football not only makes us grow up tall and strong but also          (give) us a sense of fair play and team spirit.

 6. This is the school              you know I once studied.

 7. That the President is coming            (excite) all of us.

 8. When you rewrite the paragraph, I advise you to leave out            is unnecessary or misleading.

 9.              (complete) the project as planned, we’ll have to work two more hours a day.

10. The boy pretended             (read) when his mother came in.

11. She picked up the red envelope and turned it over out of            (curious).

12. The restaurant is equipped with a fire alarm which should go off              (automatic) as soon as smoke is detected.

13. There will be a full _____________ (investigate) to work out what caused the accident.

14. He challenged the _______________ (accurate) of the research results.

15. She felt she had been _______________ (discrimination) against because of her age.

16. These two books will be especially useful for editors, journalists, and other ___________ (profession) users of the language.

17. The museum has an ________ (interaction) computer network that explains basic scientific themes.

18. He is trying to persuade local and foreign businesses ____________ (invest) in the project.

19. I ____________(intend) to send Peter a gift to congratulate him on his marriage, but I couldn’t manage it.

20. The universities have expanded, thus ____________ (allow) many more people the chance of higher education.

21. You shouldn’t drive for more than three hours __________ taking a break.

22. It is the second time that I ____________ (attend) such a meeting.

23. It is generally accepted that a ___________ (memory) slogan in an advertisement can boost the sales of products or services.

24. The findings of these two studies seem to be ________________ (contradict).

25. I don’t know why you're laughing - there is nothing to be ___________ (amuse) about.

四、课后巩固训练：（25min）

（一）根据句意并结合汉语或首字母提示填写单词 (共22题：每小题1分，共22分)

1. The children were waiting for            （安置）in a foster care home.

2. They’re offering a 10%           (折扣) on all sofas this month.

3. The company has worldwide distribution            (途径；渠道).

4. He’s very interested in the            (心理) of murderers.

5. It          (逗笑，逗乐) him to think they were probably talking about him at that very moment.

6. After a little gentle             (劝说), he agreed to come.

7. The show has gone up in the             (收视率) .

8. It’s a lot of information to          (理解，掌握) all at once.

9. The movie helped            (使增长；使兴旺) her screen career.

10. A good             (广告活动) campaign will increase our sales.

11. The occasion was truly             (难忘的).

12. The race organizers are trying to attract             (赞助者).

13. Special programmes of study are            (定做) to the needs of specific groups.

14. They live on a housing e       .

15. Traffic reaches its p         between 8 and 9 in the morning.

16. Put an a            in the local paper to sell your car.

17. We are trying to p          manufacturers to sell their products here.

18. M        media allow us to record and pass information rapidly to a large, scattered audience.

19. The movie is b       on a real-life incident.

20. The band has gone on tour to p         their new album.

21. Fresh flowers will b          up any room in the house.

22. Officers felt their point of view was not getting a         to the generals.

（二）用所给词的适当形式填空 (共10题：每小题1分，共10分)

1. She seemed to be         (absorb) in her book.

2. The university is highly          (rate) for its research.

3. I didn’t find the joke at all           (amuse).

4. I can be very           (persuade) when I want to be.

5. When will             (advertise) stop bombarding women with images of unattainable beauty?

6. The broker will get 5% if he finds a            (purchase).

7. Most          (memorable), he once argued that he had nothing to do with the murder.

8. She is an educational             (psychology).

9. A bomb had been          (placement) under the seat.

10. To my             (amuse), he couldn’t get the door open.

五、反思感悟：

1. 本文的写作目的是什么？

2. 本文的结构清楚了吗？